Audi has a very specific sales process, “Audi Infinity”, which they follow very closely. They have built this process into EASI’R and made that the Audi Customer Relations system, so that they can work more continually and professionally with a customer. They know that EASI’R has given them more new customers, and that it helps retain existing customers at all stages of the decision making process.
They consider it a clear advantage that they can set everything up themselves, and then EASI’R ensures that the contacts are made and the activities are launched. It is perfectly in line with the Audi concept of “Vorsprung durch Technik”, since it all happens automatically.
Lars Kornelius, Director Audi Denmark, speaks about the benefits of EASI’R for Audi in the video case study.