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Since we have implemented EASI’R, our retail processes run much smoother. EASI’R has enabled us to establish a professional lead management setup.

Signe Winther Online Marketing Manager BMW

The client

One of our customers in Scandinavia is BMW. With EASI’R, we help BMW and Mini adjusting retail structures to increasingly digital customers.

Business situation

The greatest challenge for BMW and the reason why they have implemented EASI’R was to achieve transparency regarding leads and retail processes, from internet lead sources and from the dealership.


EASI’R has helped BMW and Mini Denmark to gain the needed transparency by delivering detailed insights and comprehensive statistics on all leads. BMW Denmark can now better see what exactly is happening with the leads, when something exactly is happening, and how the conversion rate develops. With these insights, BMW can pin out the areas where they are strong and also those areas where they might need to adjust processes to achieve optimal results.


Since BMW has implemented EASI’R, their retail processes run much smoother. EASI’R has enabled BMW to establish the needed professional lead management setup. One great advantage for BMW is also they can now collect all their leads in one source and easily add new leads and sources from their many business aspects, such as our End of Term leasing customers.


For BMW and MINI Denmark, two aspects were crucial regarding the decision for EASI’R:

  • Data security is the ruling key principle for every step BMW and MINI makes. Therefore, they needed to find a lead management solution that fulfils high standards regarding data security. On a related note, also full compliance with the GDPR was relevant for the decision.
  • Decisive for the decision was also that BMW only wanted to implement a lead management software solution that has extensive reporting functions. EASI’R enables BMW to set up custom-made reports for all different roles within the retail organization. That means that they can pre-define relevant reports for salespeople, for dealership managers, admins or the area managers.

Want to learn more about EASI’R?

Get in touch and write to or call our Sales Director Onno Veld at +49 7022 2570

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