In Sweden, Norway, and Denmark, the Jaguar Land Rover dealerships work with EASI’R to support their procedures that ensure a premium lead management and sales service to their customers. Learn in this case study, how EASI’R is exactly helping them.
British Car Import A/S (BCI) is our client, as the company is the main importer of Jaguar and Land Rover vehicles in Sweden, Norway, and Denmark. BCI is ensuring the coverage of the Nordic markets for Jaguar and Land Rover in line with brand identity and corporate standards, set by the manufacturer’s headquarters in the UK.
Selling premium car brands, BCI has a strong focus on ensuring high standards regarding customer experience and service. Read in our case study how EASI’R has helped the Jaguar Land Rover dealerships in the Nordics to accelerate and unify sales processes.
The business plan for British Car Import A/S includes the growth target to increase their dealership network in Scandinavia by 100 % within the next three years, to gain more market share. This growth plan is closely connected to the planned launch of electric premium vehicles in Sweden, Norway, and Denmark.
To fulfill the requirements of the manufacturer and to realize their three-year growth plan, British Car Import A/S has decided that they need a professional lead-management software solution for all dealerships in the Nordics.
Major business need for BCI was to find a solution that would help them with the fact that customers in the automotive sector in Sweden, Norway, and Denmark, these days are far more digital than the retail industry is.
As a NSC, British Car Import A/S reports to the Jaguar Land Rover manufacturer in the UK, which has, by the beginning of 2017, established new processes to ensure coherent quality standards regarding customer service and experience across all dealerships and countries.
BCI now needs to fulfil the following requirements:
Bridging the gap between online and offline
The Jaguar Land Rover dealerships in the Nordics were still highly focused on serving customers who visit a showroom, but they were lacking a tool that would allow them to transfer the same premium service to their official online appearance – even though the customers already complete most of their research online alone. In addition, BCI needed a tool that would enable them to generate regular reports to the manufacturer, based on Big Data analytics.
Against this background, BCI’s expectations towards a lead-management software included:
British Car Import A/S needed to overcome three major challenges regarding the implementation of a professional lead-management software:
British Car import chose EASI’R, a cloud-based SaaS solution, as their lead-management solution for all Jaguar Land Rover dealerships in Sweden, Norway, and Denmark, for the following reasons:
EASI’R has gone live for all Jaguar Land Rover dealerships in Sweden, Norway, and Denmark in April 2017 and is now fulfilling the following functions for BCI:
How EASI’R helped BCI to overcome the initial three challenges:
Challenge 1, ensuring that all necessary data is delivered to the dealerships via EASI’R, was solved with the EASI’R connect engine/API, which enables a smooth data transmission between all data sources of BCI and EASI’R
Challenge 2, to ensure the acceptance amongst the end users of the software, EASI’R offered a specific EASI’R onboarding program which demonstrated the easy usage and clearly pointed out the advantages for every single sales person in their daily working life. The EASI’R in-app guidance and the social media like user experience further contributed to strengthen user acceptance. All in all, the Jaguar Land Rover dealerships have been on a good way to support user acceptance from day one on, with more and more progress
Challenge 3, the requirement for quick implementation within only a few weeks, is a USP of EASI’R and could be fulfilled within only 6 weeks
Six months after the implementation of EASI’R for all Jaguar Land Rover dealerships in Sweden, Norway, and Denmark, British Car Import A/S has achieved the following outcomes:
Contacting customers at the right time, via the right channel: Read more about ŠKODA Germany’s usage of EASI’R.