Customer data and privacy is key when it comes to working with automotive lead management software solutions – for OEMs, for NSCs and for car dealerships. Are you already on your way to GDPR compliance? EASI’R gives you a quick overview about the key changes at one glance.
What is the GDPR?
The GDPR (General Data Protection Act) is a new data protection law in the European Union. It regulates the processing of personal data about individuals in the EU and unifies the rules for this purpose within the European Union. The GDPR includes the collection, storage, transfer or use of personal data. The GDPR is considered to be the most crucial piece of EU data protection legislation in 20 years. The GDPR applies to all organizations that process personal data of EU citizens, no matter if that organization is located within or outside of the EU.
When will the GDPR become effective?
The GDPR will become effective and enforceable on the 25th of May 2018. Until then, all organizations that process personal data of EU individuals need to comply with the requirements of the GDPR.
What is the intention of the GDPR?
The GDPR is meant to give individuals control over their data back and to grant them with more rights regarding their data. The GDPR thus regulates how companies have to process and store the personal data they collect about EU individuals.
What is changing with the GDPR
The key changes with the GDPR are:
EASI’R & the GDPR – get an overview
Data protections and security has highest priority for us at EASI’R, a vendor for automotive lead-management software, helping OEMs, NSCs and large car dealer groups to handle customer data every day. This is also why we are ISO2700 certified already since 2016. EASI’R welcomes the GDPR and considers it as a crucial step in terms of data protection. We have started early to adjust our business to the GDPR, you can get a detailed overview about our GDPR adjustments on our website at: (link)
If you have any questions, please don’t hesitate to contact us at firstname.lastname@example.org – we will be happy to provide you with more detailed information about EASI’R and the GDPR.