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About EASI’R / Loyalty Factory GmbH

Loyalty Factory GmbH is the company behind EASI’R Lead- and Sales Acceleration Software. Loyalty Factory was founded in 2002 in Germany and has its German office in Chemnitz. In 2010, a subsidiary in Denmark, Aarhus, was set up, which became the EASI’R development hub.

EASI’R is an automotive industry exclusive solution, specially developed to enable OEMs and NSCs to optimize and accelerate sales processes across the whole dealer network. To keep pace with the fast changing industry, EASI’R is constantly equipped with new features and functions. EASI’R has more than 7 % market share in Germany and has won several awards, amongst these the Automotive News Rising Star Award, European Business Award (National Winner), the German Stevie Award and the Deloitte Fast 50 Technology Award. EASI’R customers include Škoda Auto Deutschland, Jaguar Land Rover Norway and Sweden, BMW, Audi Denmark, and more.

Press contact:
Mareike Horn
Phone: +49 2234 911 0 525

Thanks for your interest in EASI’R and Loyalty Factory GmbH. On this page, journalists and editors can download press pictures in high resolution, as well as current press releases. Please let us know if you need extra photo material or have further questions. For German press pictures and texts, please visit our German press area.

Press releases


EASI’R and ŠKODA AUTO Deutschland extend collaboration with the “CleverLEAD” lead management software
Press Release Skoda and EASI’R English