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Puls Market Research (puls Marktforschung GmbH) is a leading provider of data collection and market analysis in the automotive industry. With regular studies, they capture trends, long-term developments and buying behaviour, as well as the market situation and state of the international automotive industry. 

EASI’R has spoken with Dr. Konrad Weßner, Managing Director and owner of puls Marktforschung GmbH, about their recently published puls study “Car and Car Purchase of the Future” and has asked with which strategies car dealerships can successfully position themselves in the digital age.

EASI’R: Today, the majority of customers starts researching for a new car on the internet, and the majority of customers contacts at least two car dealerships at the same time. Which aspects are of particular importance for car dealers in order to guide customers from the online journey to the dealership successfully?

Interested in learning more about EASI’R? Then just request your free demo at or contact us for further information at We look forward to hearing from you!