Press

EASI’R Now is the latest SaaS lead management solution developed by Loyalty Factory GmbH, launched in 2019. The company was founded in 2002 in Germany and its German office is located in Chemnitz. Since 2010, Loyalty Factory has a subsidiary in Aarhus, Denmark’s second biggest city, which is the IT development hub. After launching different versions of their automotive lead management software in 2006, 2010 and 2016, Loyalty Factory released a  new version in 2019, named EASI’R Now. With EASI’R Now, Loyalty Factory is enabling dealerships to download and install the software themselves, directly from the internet. The key feature of EASI’R Now is that it can be integrated on top of the dealers’ Microsoft Outlook accounts, thus turning their email inboxes into a fully functioning lead management system. In Germany, Loyalty Factory GmbH has a market share of more than 7% and more than 16,000 users all over Europe. Customers of Loyalty Factory include Škoda Germany, Jaguar Land Rover Sweden and Norway, BMW, and Audi Denmark.