Thank you for your interest in EASI’R and Loyalty Factory GmbH. As a journalist, editor or blogger, you can use this page to download press pictures in high resolution, as well as current press releases. Please let us know if you need extra photo material or have further questions. For German press pictures and texts, please visit our German press area.

Press contact

Mikael Moeslund




EASI’R Now for Outlook and browser-version English

EASI’R Now browser version mac frame English


Mikael Moeslund, EASI’R

CEO and co-founder

Mikael Moeslund, EASI’R

CEO and co-founder

Jakob Knudsen, EASI’R

COO and co-founder

Mikael Moeslund &

Jakob Knudsen

Press releases

There are no press releases at the moment.

About EASI’R Now / Loyalty Factory GmbH

EASI’R Now is the latest SaaS lead management solution developed by Loyalty Factory GmbH, launched in 2019. The company was founded in 2002 in Germany and its German office is located in Chemnitz. Since 2010, Loyalty Factory has a subsidiary in Aarhus, Denmark’s second biggest city, which is the IT development hub. After launching different versions of their automotive lead management software in 2006, 2010 and 2016, Loyalty Factory released a  new version in 2019, named EASI’R Now. With EASI’R Now, Loyalty Factory is enabling dealerships to download and install the software themselves, directly from the internet. The key feature of EASI’R Now is that it can be integrated on top of the dealers’ Microsoft Outlook accounts, thus turning their email inboxes into a fully functioning lead management system. In Germany, Loyalty Factory GmbH has a market share of more than 7% and more than 16,000 users all over Europe. Customers of Loyalty Factory include Škoda Germany, Jaguar Land Rover Sweden and Norway, BMW, and Audi Denmark. 

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