EASI’R – eBay Partnership

 

Rapidly Changing Consumer Behaviour

 

Director of Motors, Andrew Whitehair from eBay Denmark, speaks about the challenges facing the automotive industry with consumers increasingly interacting with dealers online, as well as doing much of their research through digital media rather than in the showroom and about why eBay chose to work with EASI’R to help the dealers sell cars through eBay’s car dealer system Bilinfo and other channels to meet these challenges head on.
 

 

The hardest thing is not building computer software – it is building computer software that people use.. EASI’R have built a solution that is very much around helping a car salesman to do this

Andrew Whitehair