About us

16.000 users
2.600 dealerships
17 years of experience

Smart automotive software, devoted to help car dealerships

Enabling car dealerships to sell better with the help of a software solution that dealers really like working with: This is what we at EASI’R Now stand for. The brains behind EASI’R Now are experienced automotive retail experts who have worked for years in car dealerships themselves – and know exactly what the causes of pain in car salespeople’s daily work routine are.

Making IT as easy as possible for car dealers

The company behind EASI’R Now, Loyalty Factory GmbH, was founded in Germany in 2002. The mission: Developing software that is 100 % automotive specific and easy to use for everyone, to really drive value for car dealerships. Digitalization has changed the daily work life of car dealers profoundly since then, so the company adjusted their awarded lead management solution over the years – to enable dealers to always stay on top of digitalization. The latest version of our software is called EASI’R Now – a smart lead management tool that turns dealers’ Microsoft Outlook accounts into fully-functioning lead management software.

16,000 users all over Europe

Today, Loyalty Factory has offices in Chemnitz, Germany, and in Aarhus, Denmark’s second largest city, which is the IT-development hub. We are happy to help over 16,000 users all over Europe and to be trusted by several different dealerships and brands, such as Jaguar Land Rover, Toyota, Audi, BMW and Škoda.

An award winning solution

Test EASI'R Now for free

Sign up for a 14-day trial with EASI’R Now, free of charge and without any obligation. Get access to all features and add colleagues from your dealership to your trial account.